Why I believe NBC's new show, The Blacklist, is the number one show on Essay

Why I believe NBC's new show, The Blacklist, is the number one show on television - Essay Example In December 2013, NBC renewed the show by ordering a twenty two episode second season. The Blacklist has been able to utilize its marketing strengths to position itself in the market. In the entertainment industry, particularly the film and series sector, marketing is a challenging and dynamic function of business. Fortunately, the issue of marketing and positioning was not challenging because of the brilliance of the actors, scriptwriters and producers of the show. The series is able to capture the mood of its audience, in addition to using the popular actors such as Boone and Spader.2 The star power and sly wit of the lead actor Mr. Spader has helped The Blacklist to become a top rated new television crime and drama show. The Voice, which preceded The Blacklist, was able pull 12 million viewers for the new show. The Blacklist did not have a problem looking for a new audience. The show only had to satisfy the entertainment needs of the 12 million viewers.3 A range of factors played a crucial role in the marketing and positioning success of The Blacklist. The creators of the show were strategic about the factors they could control. The producers made wide ranging decisions that helped in the marketing of the show. From the production and casting of the main actors to the scope of the show, the creators made strategic decisions that would contribute to the marketing success of the show. One of the marketing strategies used by the creators was to use Mr. Spader as the lead actor. He injected humor that was not prominent in the written dialogues. Mr. Spader also helped in the invention of exciting words such as â€Å"the blacklist†. Word play and humor helped in taking off the edge, in addition to eliminating any potential accusations of melodrama. The positioning strategy that the creators and NBC executives used was pairing the show with The Voice. The Voice attracted an average viewership of approximately 15 million viewers. With the

U07d2 Laws Balancing Access and Protection Essay

U07d2 Laws Balancing Access and Protection - Essay Example The organizations now aim at having paper free offices and all the doctors now use the electronic medium to communicate rather than in paper. However, similar to the use of paper, this method of record keeping also has its own merits and demerits. In today’s world, everyone is very concerned not only about themselves but also about the environment around them, hence the paper less offices and reducing carbon footprints. However one important thing to note is that the use of computers for keeping records can be quite a threat to security for the personal information of millions and millions of people (Centers for Medicare and Medicaid Services, 2010). In order to ensure that the electronic data is in place and is standardized and hack free, there have been a number of changes including the shift from the traditional viewpoints to newer auditing methods. Similar to the many laws that have been developed over the years, the Privacy Rule also works on the need for independence and personal space in terms of the collection and distribution of healthcare information. Apart from the difficulty of the medical records, the health care organizations are also faced with an issue to upkeep the confidentiality of the communication both in terms of verbal as well as written (Adler, 2008). As the data protection act prohibits the leak of any personal information, similarly, all medical information should also be kept very confidential and should only be shared with consent of the patient. The chapter brings out the most important point of focus, i.e. that the medical records, irrespective of whether they have been tampered or not for any profits, any fabrication or falsifying of data can lead to both criminal as well as civil liability (Beaver & Herold, 2003). No information can be leaked out, modified, or destroyed as this can lead to a criminal charge against the healthcare personnel. The basic idea of the